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Content Provider : Complementary Index Subject : marketing Publisher : emerald publishing limited Filter by : Subject
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Academic Journal

Unique consumption: the impact of busy mindset on preference for angular versus circular shapes.

Subjects: CONSUMER behavior; CONSUMER preferences; MARKETING

  • Source: Journal of Product & Brand Management; 2024, Vol. 33 Issue 3, p357-369, 13p

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Academic Journal

Antecedents and consequences of conceptualizing online hyperconnected brand selection.

Subjects: CONSUMER behavior; BRAND name products; ARTIFICIAL intelligence

  • Source: Journal of Consumer Marketing; 2024, Vol. 41 Issue 3, p328-339, 12p

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Academic Journal

Unique consumption: the impact of busy mindset on preference for angular versus circular shapes.

Subjects: CONSUMER behavior; CONSUMER preferences; MARKETING

  • Source: Journal of Product & Brand Management; 2024, Vol. 33 Issue 3, p357-369, 13p

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Academic Journal

Virtual influencer marketing: a study of millennials and gen Z consumer behaviour.

Subjects: CONSUMER behavior; GENERATION Z consumers; INFLUENCER marketing

  • Source: Qualitative Market Research: An International Journal; 2024, Vol. 27 Issue 2, p280-300, 21p

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Academic Journal

Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico.

Subjects: LOCATION marketing; YOUNG consumers; CONSUMER behaviorMEXICO

  • Source: Young Consumers; 2024, Vol. 25 Issue 2, p250-272, 23p

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Academic Journal

Guest editorial: The dark side of social media: editorial to the EMAC-EJM special issue.

Subjects: SOCIAL media; ONLINE social networks; SOCIAL media in marketing

  • Source: European Journal of Marketing; 2024, Vol. 58 Issue 2, p369-372, 4p

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Academic Journal

Editorial: Introductions to the new editorial team and our ambitions for QMR.

Subjects: MARKETING; CONSUMER behavior; CONSUMPTION (Economics)

  • Source: Qualitative Market Research: An International Journal; 2024, Vol. 27 Issue 2, p177-179, 3p

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Academic Journal

Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention.

Subjects: PRODUCT placement; TELEVISION commercials; TELEVISION advertising

  • Source: Journal of Asia Business Studies; 2023, Vol. 17 Issue 6, p1110-1124, 15p

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Academic Journal

What we do know and don't know about marketing communications on mature consumers.

Subjects: MARKETING; COMMUNICATION in marketing; CONSUMERS

  • Source: European Journal of Marketing; 2023, Vol. 57 Issue 8, p1969-1995, 27p

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Academic Journal

Generation Z's response to the virtual reality advertising in China.

Subjects: YOUNG consumers; APARTMENT leasing & renting; CONSUMER behaviorCHINA

  • Source: Young Consumers; 2023, Vol. 24 Issue 3, p367-377, 11p

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  • 1-10 of  551 results for ""CONSUMER behavior""